I’ve just finished reading a book called The Power of Habit. I picked it up on a whim, but I find that it’s relevant to the PlayTable. After all, the device is a new piece of hardware to introduce into people’s lives, and in some ways a new form of media consumption. So we need to help people understand the new routines for integrating it into their lives.
Here is the basic habit loop that the book discusses:
For the PlayTable owner, what is the CUE that prompts them to get the device out (or the cue to have friends over for a board game night)? What is the ROUTINE of usage? And finally what is the reward that the PlayTable owners gain from this habit of usage?
I have my own answers for these questions. But I would be curious to hear other people’s.
With the PlayTable, we are trying to redefine - or rewrite - people’s media habits. Instead of sitting down to watch TV, we want them to sit down with family and friends and try out a new game. Instead of staring into their phone or computer, we want them to sit around and social with other people in their lives.
It’s an up hill battle. But, for us, it’s worth thinking about how habits really work.